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INA_CATEGORYNET_728x90 Vodafone Group confie sa campagne de communication B-to-B globale  à l’agence Text100

Vodafone Group confie sa campagne de communication B-to-B globale à l’agence Text100

Paris, le 16 août 2012 – Vodafone Group has appointed Text100 as its global agency to support business-to-business communications campaigns across Europe, Asia/Pacific, Africa and the US. The appointment is the outcome of a worldwide agency review and subsequent competitive tender process led by Group Communications Director Matt Peacock and Head of Enterprise and Industry Analyst Communications Nicola Rossi. Commercial terms were not disclosed.

Text100 will provide strategic planning, global campaign management and local tactical support for B2B initiatives targeting a wide range of enterprise audiences - from SoHo and SMEs to large government/public sector clients and multinational corporations - in more than 70 markets. Enterprise accounts generate a quarter of Vodafone Group's global revenue, and the company now serves more than 30 million business customers around the world.

Group Communications Director Matt Peacock said: “Text100 combines deep sector knowledge and an established global network with a highly creative and integrated approach to enterprise communications."

The appointment specifically relates to support for Vodafone Group’s B2B communications at a global level. There are no changes to local agency relationships, which support Newbury-based Vodafone UK.

About Text100
We are the I.D.E.A. agency. We help our clients understand what matters to their audiences and create integrated stories to participate in conversations that inspire action. As a global communications consultancy, we use our I.D.E.A. consulting process to develop audience-focused campaigns that are insightful, creative, impactful and focus on digital environments as well as traditional media and influencers. We have a global staff of more than 500 and a direct presence in 30 cities worldwide. We work with many of the world’s elite brands and industry pioneers in technology, telco, healthcare, travel and tourism, automotive and energy all of whom engage Text100 to think differently and to be innovative in today’s fast moving communications world. Our client roster includes IBM, Skype, Cisco, MTV, Vodafone, PayPal, British Airways, Lenovo, and SanDisk. Our Text Factor makes us different and has been praised around the world. We have been recognized as the leading Digital Co
nsultancy in APAC, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text100, please visit www.text100.com.

About Vodafone
Vodafone is one of the world's largest mobile communications companies by revenue with approximately 406 million customers in its controlled and jointly controlled markets as at 30 June 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com


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Contact Presse:

Text100
Aurélien Creiche
01 56 99 71 44
www.text100.com
Profil du diffuseur :
http://www.categorynet.com/reseaucategorynet/profile?userid=73387



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Communiqué envoyé le 16.08.2012 11:35:09 via le site Categorynet.com dans la rubrique Communication / Relations Presse

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