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CoWare Virtual Platforms Transform EnterpriseGo-to-Market Strategies And Software Development....

Press Release 5/2007

CoWare Virtual Platforms Transform Enterprise Go-to-Market Strategies And Software Development Methodologies



New Release Focuses on Enterprise Business Impact Fueled By Multicore Software Integration and Testing Challenges



San Jose, CA,Embedded Systems Conference, April 2, 2007 * * * CoWare, Inc., the leading supplier of platform-driven electronic system-level (ESL) design software and services, announced a new release of the CoWare Virtual Platform Product Family that addresses the challenges associated with go-to-market strategies and software development for multicore, platform-based designs. Time-to-market, development costs, and quality concerns are driving the need to establish new business processes across the enterprise, including the engagement with partners and customers. CoWare's Virtual Platform solution enables the business function to deliver more efficient go-to-market initiatives while enabling engineering to reduce cycle time associated with software integration and testing.



“VDC’s research indicates continued growth in the number of developers designing heterogeneous multicore systems and a greater average degree of complexity within these designs,” said Matt Volckmann, senior analyst, Venture Development Corporation, a technology research firm located in Natick, Mass. “Enhancements to CoWare’s business model and overall approach to the supply chain, as well as technology improvements within CoWare’s Virtual Platform that target higher simulation performance and increased visibility and control over the design, address some of the challenges associated with designing more sophisticated multicore systems.”



The New CoWare Virtual Platform Release Features and Benefits Include:

The automated packaging and licensing of a binary executable virtual hardware platform known as Virtual Platform Generation from CoWare Platform Architect allows for the distribution of CoWare’s Virtual Platforms across the enterprise, and to partners and customers. This feature enables more effective business processes, marketing initiatives, sales campaigns, and customer relationships.



The automated creation of re-usable SystemC models accelerates the creation of a virtual platform and optimizes the synchronization of hardware and software teams, which results in faster hardware/software co-development iterations.



The higher performance native SystemC simulator and the debugger multicore synchronization infrastructure (including the integration of commercial software debuggers and CoWare’s virtual platform analyzer) provide a fast, non-intrusive, deterministic, and fully controllable development environment that leads to reduced cycle times.



“Our new release incorporates clear feedback from our customers and delivers value by connecting the dots across the enterprise.” said Marc Serughetti, director of marketing, CoWare. “CoWare Virtual Platforms provide a powerful alternative to physical boards for software developers. With this release, CoWare has built a solution with the goal of enabling the whole enterprise while delivering best-in-class technologies.”



Availability and Pricing

The CoWare Virtual Platform Product Family is available now from CoWare. For more information on CoWare Virtual Platform Family and CoWare’s other products, visit www.coware.com.



About CoWare Virtual Platform Product Family

Companies producing electronic devices in the consumer, mobile and wireless, networking, and automotive markets are facing the challenge of an exponential increase in the software content of their products. CoWare Virtual Platforms are executable models of the device hardware and the environment it evolves in. They provide a better alternative to physical boards through early availability, easier accessibility, and more powerful controllability, observability, and determinism available pre- and post-silicon. Virtual platforms are distributable as standalone software packages, enabling companies to establish more efficient business processes through better integration of business and engineering functions within the enterprise and with its customers and supply chain. CoWare’s Virtual Platform solution supports the creation, distribution, and use of virtual platforms and is integrated with the company’s platform-driven ESL design strategy.



About CoWare

CoWare is the leading supplier of platform-driven electronic system-level (ESL) design software and services. CoWare offers a comprehensive set of ESL tools that enable electronics companies to “differentiate by design” through the creation of system IP, including embedded processors, on-chip buses, and DSP algorithms; the architecture of optimized SoC platforms; hardware/software co-design; and virtual platforms for device software development. The company’s solutions are based on open industry standards including SystemC. CoWare’s customers are major systems, semiconductor, and IP companies in the market where consumer electronics, computing, and communications converge. CoWare’s corporate investors include ARM [(LSE: ARM); (NASDAQ: ARMHY)], Cadence Design Systems (NASDAQ: CDNS), STMicroelectronics (NYSE: STM), and Sony Corporation (NYSE: SNE). CoWare is headquartered in San Jose, Calif., and has offices around the world. For more information about CoWare and its products and services visit http://www.coware.com.

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CoWare is a registered trademark of CoWare, Inc. All other trademarks are the property of their respective owners.



Editorial Contacts:



CoWare, Inc.

Mindy Palmer

Tel.: +1-408-392-8513

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PRismaPR

Gabriele Amelunxen

Tel.: +49-8106-24 72 33

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