The Winning Couple of BroadVision’s Flexible e-Commerce Platform
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Tina Jade Wong
One Common e-Commerce and e-Business Solution: The Winning Couple of BroadVision’s Flexible e-Commerce Platform
Superior Flexibility and Agility Drive Unparalleled e-Commerce Solutions
REDWOOD CITY, CA — June 4, 2008 — BroadVision, Inc., (OTCBB: BVSN) a global provider of strategic e-business solutions, announces that it will hold an Executive Breakfast with the topic ‘E-commerce: The keys to success in 2008’ on June 26 in co-operation with its partner Microple-Univers. The event will be held in the Micropole-Univers conference facilities, 100 Rue La Fayette, 75010 Paris, from 9am to 11am.
“The Executive Breakfast on June 26 will give participants the opportunity to discover the functionalities of a flexible e-commerce platform”, outlines Andrea Rubei, Vice President and General Manager at BroadVision. “Further, it demonstrates critical success factors that make companies succeed in the long run. Participants will learn how to keep pace with evolving e-commerce in order to respond to increasing customer expectations.”
Companies are having a hard time keeping up with this development. Users have become more sophisticated expecting seamless and intuitive transactions as well as a unique user experience every time they shop online. Therefore, companies have to find ways to adapt their e-commerce structure in a quick and cost-effective manner.
E-commerce is not only about buying and selling products via electronic means, but it also involves e-business services to support the selling process. This is where many companies struggle with finding an efficient solution to combine their e-commerce and e-business applications. Most of the time high complexity and time-to-market are holding them back. In order to respond quickly to changing market conditions, companies need a flexible and agile architecture.
The only way for companies to satisfy their customers and differentiate themselves from their competitors is to adopt a flexible framework. BroadVision® K² (Kona * Kukini)™ platform embraces modular applications and agile toolsets to guarantee the flexibility companies need to be successful in the long run. It offers the convenience of combining e-commerce and e-business solutions on one single platform – eMerchandising, e-Commerce, Content, Process and Portal Services. Due to BroadVision’s modular applications, companies have the ability to quickly and easily add e-commerce as well as e-business services to their existing solution.
“Micropole-Univers offers extensive knowledge on BroadVision methodology and enables BroadVision to provide integration resources whenever customers want to develop their existing solution”, states Christophe Rivory, E-Business Director at Micropole-Univers.
The K² (Kona * Kukini) methodology is unique to BroadVision. This unparalleled technology helps companies to optimize their existing solution step by step as well as minimize development time and cost. The overriding advantage of BroadVision’s platform, however, is the possibility to combine e-commerce and e-business add-on services to create conformity.
Guest speakers from BroadVision and Micropole-Univers will intervene to share their expertise at the Executive Breakfast ‘E-commerce: The keys to success in 2008’ on June 26, 9am – 11am.
Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile tool sets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Baker Hughes, BioRad Laboratories, Epson America, Fiat, Hilti, Iberia, ING Bank, Prime Polymer, Sony, Standard Bank of Argentina, Verifone, Vodafone Omnitel, and Xerox -- rely on BroadVision as their platform of choice for e-business.
BroadVision, eMerchandising, Kona * Kukini, K2, Portal, Portal Agility Suite, PAS, Content Services, BroadVision Process, are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.
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